The company was founded in 1840 by Don Manuel Lopez, owner of J. Valley Cia. Because it was first designed for the English market, it was named after the famous character, Punch who was first seen in English Puppet theater in the 1800s. Sir Winston Churchill himself visited the Monte y Zulueta factory during his stay in Havana. A particular cigar size was named after him. They are considered to be better if they don' t mature for long.